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How to Create a Business Website with WordPress

 

If you run a business and still don’t have a website, you should think to create professional one, so your customers would find you online. A business website will help you stay competitive in a fast-growing corporate world. Your website would create an online presence for your business and increases its reach to a large number of customers. Creating a business website is always one of the decisions that will help you acquire more clients. It is the easiest way to let your clients reach you easily.

You may order a professional website with your local web design studio, so they'd setup it for you, or use the affordable and easy alternative to setup your business website yourself, using WordPress platform!

We've collected few easy steps to get your business website created on your own.

First of all, decide, which type of business website you want to launch, here is the list of most common websites you can create:

  • E-Commerce Website – e-Commerce websites are designed is to sell products or services online.
  • Branding Website – Contains information about the company, the product, and the service. The main goal is to make a user familiar with your brand and to promote your business online.
  • Lead Generation Website – The lead generation website is designed to generate leads for a business through a combination of web forms, tracked phone lines, and offers.
  • Support Website – The support website is often used by larger tech companies to support hardware, software, or services that they provide.

Once you decide purpose of your business website and have selected its type, go to the next step, Register Domain Name for your brand or business.

Remember, domain name should be short, easy, memorable, and relevant to your business, products and/or services you offer.

Once, you own the domain name, you can get hosting. We've created special WordPress Optimized Hosting Plans to make website building process for you as easy as possible. On this step, select preferred WordPress theme with the design layout of your choice, then add your domain name to the hosting and click signup to the Easy WorPress Hosting plan of your preferrence.

You may also purchase WordPress theme online and provide us the link to it, so we download and install it for you on your WordPress hosting account.

Once the checkout done and you have obtained a hosting account, we'll process installation of WordPress for you and apply provided design. Next step for you will be to login to CMS administration area (login details we'll send you before) and start uploading content. It is a good idea to check WordPress online documentation how to manage pages and add content in the administration area.

Once your WordPress Business site is configured, you may consider adding useful plugins from the administration area, here are some good WordPress Plugins for your Business Website:

1. Yoast SEO

Yoast SEO optimizes your website and helps it rank higher in search engines like Google. Yoast SEO forces you to choose a focus keyword when you're writing your articles and then makes sure you use that focus keyword everywhere. It also allowing you to manage website page titles and meta-descriptions on a page by page and post by post basis.

2. WordFence Security

Wordfence Security is the most used security plugin that performs a whole range of operations to ensure your site is safe, secured, and performs faster. It blocks known attackers, prevents unauthorized logins, regularly scans for vulnerabilities on your website, and provides a whole range of statistics to estimate the threat level to your website.

2. UpdraftPlus Backup and Restoration

UpdraftPlus is a WordPress backup plugin that allows you to automatically backup and restore your WordPress site. It provides file and database backups of your business website. You can even set up recurring backups and have them stored in different locations, such as Dropbox, Google Drive or FTP. In the premium version, the database backups can be encrypted for additional security.

3. WP Super Cache

WP Super Cache is the static caching plugin for WordPress. It converts dynamic WordPress website into static HTML files, which are served directly by Apache without processing comparatively heavy PHP scripts. Static HTML files are delivered much faster, significantly increasing the speed of your website.

 

Especially for e-Commerce business websites, following plugin is recommended:

4. WooCommerce

WooCommerce is the best eCommerce plugin for building your online business. It allows you to sell anything, anywhere with extensive payment options like credit cards, PayPal, bank transfers and cash on delivery. With hundreds of free and paid WooCommerce extensions, all your logistic and technical requirements can be easily fulfilled and you will have complete control of your business.

 

To help your website visitors and provide support to your customers online, consider to install these plugins:

5. WP Live Chat Support

WP Live Chat Support is a fully functional live chat plugin. Business websites can use this plugin to increase sales by communicating directly with potential buyers and responding to their queries. You can customize every feature of your chat experience such as adding your company logo and having full control of all text fields within the plugin.

6. Contact Form 7

Contact Form 7 is a plugin to connect you and your existing or potential customers in order to promote successful marketing. The form supports Ajax-powered submitting, CAPTCHA and Akismet spam filtering. You can easily customize the form and the mail contents flexibly with simple markup and manage multiple contact forms.

 

What to consider before adding content in your WordPress business website

  1. Identify and write for your audience – You need to grab your audience's attention if you want to get your business and product ideas across. Write compelling content so that your audience feels a need to pursue your product/service to fulfill their needs or to solve their problems.
  2. The Shorter, the better – Your audience is often browsing or scanning through pages to find the information they need. If they don't find any helpful information, they will move on. So, try to write the information your audience is seeking as short and concisely as possible.

 

Making the homepage elegant is the key

An ideal homepage is a combination of a great design and great content. The homepage should basically contain all the important information about your business.

When you use a premium theme like iBusiness, you get a thoughtfully designed homepage. However, with the editing options, you are free to customize it as much as you like.

You have to be very careful when you design your homepage. It is the page most of your visitors will start on. The homepage should ideally reflect the essence of your business as well as the content of your website.

Products and Services

As well as homepage, other pages of your business website should give visitors appropriate image what you're offering on your website - E.g. Product / Service pages should contain an explanation of the type of services or products offered, pricing and any images for the better understanding.

About Us

About us page works on the fact that the more your customers know you, the more they trust you. It’s always a good practice to tell your clients about yourself, your comapny and business you're running.

Contact Information and Forms

It is always a good idea to provide full contact details - Telephone, email and official business address on your website, so your customers would have a possibility to get in touch with you whenever they need. You can also activate Contact Forms 7 plugin, so it would be easier for people to write you directly from the website.

 

With the above steps completed successfully, you now have a fully functional and information-rich business website ready. Now is the time for the marketing and promotion.

You can use all offline and online tool to advertise your website properly. Start adding your website address on your business cards, spread word in local advertisement channels like newspapers and online services in your area, do Social Media Promotion in different channels, properly telling about your business, products and services you offer.

Another good solution to get ranked high in search engines like Google, Yahoo and Bing, is to make effective SEO. Check online for many online agencies, who are doing professional SEO for online businesses.

 

 

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Published on: 20-04-2019

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